The Berejiklian Government’s advertising spend has jumped up by $16 million dollars in just a year, with millions wasted on policies that were ultimately abandoned.
Since 2011, $383 million has been poured into advertising campaigns by the Liberal Government.
Last year alone the bill jumped up by 25 per cent to a staggering $84 million (see table).
Some of this money went to the multi-million dollar campaigns of the ill-fated greyhound ban and forced council mergers, which the Auditor-General has slammed for being inaccurate and not delivering value for money.
In September the NSW Opposition revealed that $107 million in taxpayer money has been spent on advertising Transport for NSW since 2011 - the largest spend by any individual agency.
Shadow Treasurer Ryan Park says the NSW Government needs to better prioritise funds and implement the Auditor-General’s recommendations made last year for future advertising campaigns, to improve transparency and value for money.
Quotes attributable to Shadow Treasurer Ryan Park
“Taxpayer money has been wasted on campaigns to try and sell the people of NSW on shambolic and failed Government policies.
“Premier Berejiklian approved this waste of money when she was Treasurer – it’s on her hands.
“This is a Premier who continues to mismanage taxpayer’s money, giving her departments a free-for-all budget. At the same time we’ve got families struggling to make ends meet from week to week.”